TikTok for real estate? A new app for agents aims for likes

TikTok for real estate? A new app for agents aims for that and more

1060, an actual property itemizing app, advertises properties by movies of 60 seconds or much less and permits customers to seek for properties by value, actual property agent, brokerage and key phrases globally.

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A brand new actual property app for brokers and their shoppers is aiming to develop into TikTok for actual property, its founder says.

Australian-based app developer Matthew Snowden has created 1060, an actual property itemizing app that advertises properties by movies of 60 seconds or much less, somewhat than the standard picture format, and permits customers to seek for properties by value, actual property agent, actual property brokerage and key phrases of their chosen metropolis throughout the globe.

“It’s in all probability the primary short-form video app for itemizing [properties],” Snowden advised Inman. “It’s virtually as if Zillow and TikTok had a child and got here out with 1060.”

Matthew Snowden

Along with that includes short-form movies, the app permits customers to straight message the agent representing a property, get instructions to a property, like and save properties, touch upon properties and share them to all main social media channels. Brokers and different customers also can share information on the platform. The app is presently in beta, however nonetheless absolutely purposeful, and will likely be out of the beta part by mid-January.

“We got here alongside final 12 months and thought, hold about — we’ve seen how apps like Robin Hood modified inventory buying and selling and made it actually gamified and social for Gen Z, what Tinder and Bumble did for Gen Z relationship, and naturally, TikTok and leisure on the whole,” Snowden stated. “And we’re like, there’s one thing happening right here.”

Snowden stated he realized there was a chance to create one thing comparable for actual property, the place customers may do an “countless scroll” of properties, and brokers may work with a quite simple platform that permits them to supply fast and quick access to properties to their potential shoppers.

Like TikTok, brokers can shoot a video and instantly add it to the platform and select background music from an unlimited library of over 300,000 tracks. As of now, Snowden stated that there is no such thing as a perform to create textual content to superimpose on prime of movies, as is a well-liked tactic on TikTok, however he stated extra options like that will likely be coming in future updates to the app.

Snowden has already recruited various prime luxurious brokers and brokers to make use of the app in its beta type, together with Joyce Rey of Coldwell Banker, Deanna Kory of The Corcoran Group, Richard Steinberg of Compass, Jason Oppenheim of The Oppenheim Group and extra. The app incorporates a feed of luxurious properties situated throughout the globe, however is open to brokers and properties in any respect value factors.

Oppenheim advised Inman that he’s not precisely fast to place his identify behind new merchandise however that he’s enthusiastic about what he’s seen from 1060 to date.

“I actually like what these guys are doing right here,” Oppenheim stated. “I really feel like short-form video actually simply makes quite a lot of sense when it comes to selling actual property.”

Jason Oppenheim

With consideration spans getting shorter and quick, Oppenheim stated that he thought 1060’s format was ultimate for shoppers as we speak.

“Thirty seconds, a minute for a property is about the appropriate consideration span,” he stated. “It was once that we might do these lengthy, three to four-minute movies, however I’m not so certain that individuals take a look at them [now]. Even how we add 50 pictures [to a listing] — I really feel like somebody makes up their determination whether or not or not they need to go see a home within the first 5 to 10 pictures.”

The app is accessible free for actual property brokers to undertake, however all brokers undergo a vetting course of. After they join the app, the 1060 group opinions an agent’s on-line itemizing presence, social media and web sites so as to confirm that they’re a bona fide actual property agent.

Oppenheim added that he likes the app as a result of it truly works to draw patrons.

“I like something that may improve your potential to draw shoppers,” he stated. “And I believe it’s a pleasant manner for brokers to take a look at properties as nicely. I’m nonetheless oftentimes caught on the MLS taking a look at pictures, however I believe it’s good to have the ability to go on an app and take a look at quick movies of a property as nicely. Movies provide you with a bit of higher context as to the floorplan, the pure mild, the dimensions. Movies are much more genuine.”

And in distinction to the times the place shoppers have been going loopy over filters on social media, Oppenheim famous that they actually worth authenticity as we speak.

Snowden additionally stated that creating an genuine actual property social media expertise is the app’s mission.

“We’re attempting to make actual property genuine, social and enjoyable,” he stated, “which, we expect it needs to be.”

Different social apps for actual property which have emerged in recent times have included Foiye, a platform that options movies, pictures, and different content material for residence design and actual property lovers, and Fredrik Eklund’s REAL, a social app he developed with Thomas Ma that payments itself as a mashup of WhatsApp, Instagram and Zillow.

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