NAR’s new president to spearhead Realtor brand roadshow

NAR's new president to spearhead Realtor brand roadshow

New markets require new approaches and ways. Specialists and trade leaders take the stage at Inman Connect New York in January to assist navigate the market shift — and put together for the subsequent one. Meet the second and be part of us. Register here.

The National Association of Realtors put in a brand new management workforce this week, together with a brand new president who will spearhead a brand new motor coach tour designed to spice up member and shopper engagement with the commerce group and the Realtor model.

Leslie Rouda Smith

Because it does yearly, the 1.6 million-member commerce group put in the brand new volunteer leaders at its annual conference, newly rebranded as NAR NXT, which befell in Orlando.

Kenny Parcell

On Monday, at a NAR board of directors meeting, outgoing NAR President Leslie Rouda Smith turned over her gavel to Kenny Parcell, NAR’s 2023 president, whom she referred to as an “excellent chief.”

Parcell will give attention to NAR’s 2023 strategic priorities throughout his tenure, NAR spokesperson Wes Shaw instructed Inman.

NAR’s 2023 strategic priorities

  • Readability and delight within the Realtor model (model worth and communication)
  • Housing for all: Availability, affordability, accessibility, sustainability
  • Realtor security and wellness (together with monetary)
  • Continued implementation of the NAR range, fairness and inclusion (DEI) initiative
  • Worth and engagement of the industrial sector
  • Continued improvement of a complete, strong member database and strategic communication plan
  • Pursuit of strategic alliances and partnerships that strengthen the Realtor model with the buyer

In line with Shaw, one in every of Parcell’s key initiatives for the 12 months is “Riding with the Brand,” a nationwide “affiliation member activation tour” that launches Nov. 29 in Philadelphia on the Realtor Celebration Coaching Convention. The tour has deliberate stops or affiliated occasions in each U.S. state by way of November 2023.

“As our membership numbers method 1.6 million, NAR is utilizing the chance to higher interact Realtors and emphasize their alternatives to strengthen market situations for U.S. shoppers,” Shaw mentioned.

“Our purpose is to have interaction hundreds of members nationwide by executing visits that may assist member engagement and neighborhood engagement. Driving with the Model will elevate consciousness concerning the huge array of providers and sources out there to members by way of NAR. It can additionally talk that our highly effective voice in native, state, and nationwide authorities depends upon participation.”

The U.S. is experiencing a six-million-unit housing scarcity, stopping many Individuals from turning into owners, Parcell famous in a statement.

“Customers are relying on Realtors to advocate on their behalf and to assist make sure the American dream of residence and property possession stays out there to as many individuals as attainable,” he mentioned.

NAR has not but decided who from the commerce group shall be at every tour occasion, in keeping with Shaw. “[O]ur employees are working … to schedule consultant(s) to be at these occasions, whether or not that could be a member of the Management Staff, RVPs [regional vice presidents], Realtor Celebration Journey workforce, 2023 Committee Liaisons, and many others.,” he mentioned.

Parcell is broker-owner of Fairness Actual Property Utah in Spanish Fork, Utah, who has offered greater than 3,200 properties in his 25 years as a Realtor, according to NAR.

In 2008, he was his native Realtor affiliation’s president, one in every of 5 individuals nationally appointed to NAR Younger Professionals Advisory Board and the youngest individual appointed to NAR’s Govt Committee in 100 years, in keeping with his broker profile.

He has been concerned with NAR yearly since, together with serving as NAR’s vp of presidency affairs, vp for NAR’s Area 11, Realtor Celebration RPAC fundraising liaison and Realtor Celebration director. He was additionally president of the Utah Affiliation of Realtors in 2011 and Utah’s 2013 Realtor of the 12 months.

Parcell would be the final NAR president to serve earlier than governance changes, designed to make the affiliation extra nimble, environment friendly and clear, begin in 2024. That 12 months, NAR’s Executive Committee, which NAR’s management workforce already serves on and can proceed to serve on, will develop from 52 members to 71 and tackle the accountability of approving most suggestions from NAR’s committees. That accountability is presently held by the NAR board.

On the NAR board assembly on Monday, Rouda Smith obtained standing ovations from the group at the start and finish of the assembly. She presided over the 1.6 million-member commerce group’s first majority-female leadership team. The incoming management is majority male.

“This has actually been the spotlight of my life,” she instructed the greater than 1,000 individuals in attendance of her tenure as president. “Thanks members. Thanks for the dignity and the privilege to be your president.”

The 2022 Previous President Charlie Oppler praised Rouda Smith for main throughout a “market that’s shifted quickly within the final six months” and for her give attention to sustainability throughout her tenure. In September, NAR announced a marketing campaign spearheaded by Rouda Smith to plant 1.575 million bushes by 2025, one for each Realtor.

Rouda Smith will stay a member of NAR’s management workforce as instant previous president.

The extra members of NAR’s 2023 management workforce:

Tracy Kasper

Tracy Kasper, NAR’s 2023 president-elect, is broker-owner of Berkshire Hathaway HomeServices Silverhawk Realty with three a long time of actual property expertise. She has served on NAR’s board since 2016, chaired NAR’s fiftieth Anniversary of RPAC Implementation Group and was a member of the Way forward for the Realtor Celebration Presidential Advisory Group and the RPAC State Fundraising Partnership Purpose PAG, in keeping with NAR. She was additionally president of the Idaho Affiliation of Realtors and named that affiliation’s Realtor of the 12 months in 2016.

Kevin Sears

Kevin Sears, NAR’s 2023 first vp, is a broker-partner of Sears Actual Property, a single-family brokerage and property administration firm. He’s served as president of the Massachusetts Affiliation of Realtors and NAR’s vp of presidency affairs. For years, Sears was additionally NAR’s federal political coordinator to Rep. Richard Neal in Massachusetts’ 1st Congressional District.

Greg Hrabcak

Gregory Hrabcak, NAR’s 2023 treasurer, has been a Realtor for 38 years and can serve a two-year time period. He heads Hanna Industrial Actual Property’s industrial and property administration divisions in Westerville, Ohio. He has been a member of NAR’s Finance Committee since 2015 and in addition served as president of the Ohio Affiliation of Realtors in 2015.

Margo Wheeler

Margo Wheeler, NAR’s 2023 vp of affiliation affairs, is a U.S. Military veteran and a managing dealer with John L. Scott Actual Property in Tacoma, Washington. She has beforehand served as president of the Nationwide Girls’s Council of Realtors and as president of the Washington Realtors.

Pete Kopf

Pete Kopf, NAR’s 2022 vp of advocacy, is a principal broker-owner of Kopf Hunter Haas Realtors in Cincinnati, Ohio. He’s the third era in his household to follow actual property and has served as NAR’s Realtor Celebration director, president of the Cincinnati Space Board of Realtors and president of the Ohio Realtors.

NAR’s 2023 regional vice presidents:

Joanne Breen; Newington, Connecticut: Area 1 (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont)

Ilene Horowitz; Rockaway, New Jersey: Area 2 (New Jersey, New York and Pennsylvania)

Gail Renulfi; Hockessin, Delaware: Area 3 (Delaware, District of Columbia, Maryland, Virginia and West Virginia)

Amy Hedgecock; Excessive Level, North Carolina: Area 4 (North Carolina, Kentucky, South Carolina and Tennessee)

Eric Sain; West Palm Seaside, Florida: Area 5 (Florida, Alabama, Georgia, Mississippi, Puerto Rico and the U.S. Virgin Islands)

Gary Reggish; Novi, Michigan: Area 6 (Michigan and Ohio)

Ed Neaves; Regular, Illinois: Area 7 (Illinois, Indiana and Wisconsin)

Patty Zuzek; Lakeville, Minnesota: Area 8 (Minnesota, Iowa, Nebraska, North Dakota and South Dakota)

Steve LaRue; Lawrence, Kansas: Area 9 (Kansas, Arkansas, Missouri and Oklahoma)

Cindi Bulla; Amarillo, Texas: Area 10 (Texas and Louisiana)

Kevin Sigstad; Reno, Nevada: Area 11 (Nevada, Arizona, Colorado, New Mexico, Utah and Wyoming)

Connie Fogle; Rexburg, Idaho: Area 12 (Idaho, Alaska, Montana, Oregon and Washington)

Shannon L. King; Kailua, Hawaii: Area 13 (Hawaii, California and Guam)

Email Andrea V. Brambila.

Like me on Facebook | Follow me on Twitter


About the Author

You may also like these