Lesson Learned: You are the brand

Lesson Learned: You are the brand

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On this weekly column, actual property brokers throughout the nation share tales of the lessons they’ve learned throughout their time within the business.

With greater than 20 years as a full-time Realtor, Dave Nimick, staff chief of The Nimick Workforce and dealer with Keller Williams Momentum, has been acknowledged among the many prime producers in his Chicago market. He has earned the 5-Star Skilled Award all 12 years it has been supplied in his space and represented the highest-priced itemizing in his workplace’s historical past.

Discover out what classes he’s realized alongside the best way — and what he thinks different actual property brokers have to know to flourish within the always-competitive business.

What are 3 belongings you’d like readers to learn about you?

  1. I totally get pleasure from educating others on all of the sides of residential actual property and launched a weekly podcast to demystify most of the complicated features of the enterprise.
  2. I’m a contented husband and father of two nice children, a 13-year-old, award-winning daughter in each dancing and dive competitions, and a 6-year-old son who’s seeking to watch each single Star Wars film/present ever produced earlier than turning 7.
  3. I’ve been nationally ranked within the sport of paddle tennis.

What’s one large lesson you’ve realized in actual property?

That you simply as an agent are your model. The NAR annual survey exhibits this annually, with only one p.c of individuals deciding on an agent due to which brokerage they work with. Certainly it is a “sink or swim” enterprise, and whatever the challenges or advantages of any given market that we’re in, you as an agent can’t change the market, however you possibly can read the market and assist your shoppers interpret it.

I’ve all the time felt that actual property is an business of service, not gross sales, and that has served me and my enterprise extraordinarily nicely.

What would you inform a brand new agent earlier than they begin out within the enterprise?

Count on to work exhausting — very exhausting — for the primary three or 4 years within the enterprise, till your reputation has been established. Enterprise doesn’t simply fall in your lap from the start, and if for no matter purpose it does, it received’t final lengthy until you might have nice habits constructed up.

Folks know that actual property is a transient business, and even when they’re not saying it to your face, each time individuals hear a few good friend stepping into actual property, they’re secretly pondering “OK, let’s see if he/she makes it …”

I began in early 2001, and labored 240-plus days in a row with no time without work to determine my habits and get momentum going, till September eleventh when every thing stopped. Thereafter, I nonetheless labored six or seven days every week for a few years.

The fantastic thing about actual property is you can create your personal enterprise course of, and thus change into very environment friendly in case you select to take action. Something that you just do with regularity, it is advisable analyze and create a logical system round it to make it work greatest for you and your shoppers. I’ve change into extraordinarily environment friendly with my work, and sure nonetheless typically work six days every week, however have created processes to make issues run most effectively, all the time sustaining the consumer and the middle of every thing.

What do shoppers have to know earlier than they start an actual property transaction?

The only most essential factor that anybody seeking to purchase or promote a house is to have clear expectations in regards to the course of (which usually don’t change) and the present market (that are altering on a regular basis). 

Before their first home or signing with an agent to listing their dwelling, shoppers have to really feel one hundred pc assured that their selection for an agent has set crystal clear expectations about each the method and the market.

What do too few brokers know that may make their lives simpler?

It appears many brokers really feel that this enterprise is about selling themselves and the way nice they’re, moderately than simply specializing in serving their shoppers’ greatest pursuits. As an agent, in case you act extra like “The Information” than some sort of “Superhero,” persons are extra prone to belief and work with you.

Simply because most brokers self-promote doesn’t make it the appropriate strategy, and it cheapens us as an entire within the eyes of the general public. Brokers who break their arms attempting to pat themselves on the again are solely soothing their very own treasured egos, whereas discovering methods to place the highlight on their shoppers as a substitute will nearly invariably carry an agent extra enterprise.

What’s the one factor everybody ought to be doing to make their life and enterprise higher?

The flexibility to adapt to the state of affairs at hand is without doubt one of the most essential skills somebody can have, whether or not coping with the challenges of being a Realtor or with life typically. Analyze the state of affairs, decide what you possibly can management and what you can not, don’t deal with what you possibly can’t change and as a substitute simply take note of creating the very best final result out of what you possibly can.

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