LeadingRE brokerages get boost with Maxa Designs partnership

LeadingRE brokerages get boost with Maxa Designs partnership

Amongst Maxa’s many options and presence-building capabilities, LeadingRE was interested in its intricate model asset controls, very best for the multitude of manufacturers below the corporate.

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Maxa Designs is a Los Angeles-based net growth agency that’s constructed a richly inventive and extremely versatile net advertising and marketing platform for the actual property trade. It may be utilized by particular person brokers, or constructed to serve multi-office nationwide brokerages, together with all 550 firms residing below the Main Actual Property Corporations of the World (LeadingRE) model.

The actual property firm has made Maxa Designs the most recent advertising and marketing useful resource in its Options Group program, a community of vetted know-how and enterprise providers firms, in response to an announcement Thursday.

“Maxa makes advertising and marketing easy and straightforward, with a contemporary interface and options for print, on-line and social,” LeadingRE Vice President of Gross sales and Partnerships Jeff Kennedy stated in an announcement. “Brokerages can white-label Maxa’s providers and know-how to permit brokers and groups freedom with advertising and marketing, whereas nonetheless defending the corporate’s model integrity.”

Amongst Maxa’s many options and presence-building capabilities, LeadingRE was interested in Maxa’s intricate model asset controls, very best for the multitude of manufacturers below the corporate. Content material managers in a Maxa web site can design pages, websites and on-line property inside the tight messaging constraints of actual property brokerages, making certain that fonts, colours and emblem utilization stays constant.

Maxa’s granular person permission construction extends to admin performance, as nicely. In massive firms with widespread content material administration wants, management of copy, visuals, web page creation and type constructing is essential.

Regardless of centered round net design, Maxa leverages its coding abilities to create digital enterprise processes, as nicely, specifically the flexibility to construct print collateral and construct and ship junk mail campaigns.

“As well as, integrations with the MLS property knowledge feed and a relationship with Xpressdocs makes nationwide printing straightforward. Their SSO (single sign-on) already works with all of the main back-end and CRM platforms within the trade,” LeadingRE stated in assertion.

LeadingRE has 550 affiliate brokerages in 70 countries. Notable home firms embody Intero, Weichert, Christie’s, Lyon, Windermere and Crye-Leike.

Its web site states it has 136,000 brokers managing 1.2 million world transactions.

Maxa is led by James Wong, who focuses hiring on native LA designers and coders in a time when it’s straightforward to outsource net growth to low-budget abroad content material farms.

“Our collaboration with the highest brokerages inside LeadingRE has dramatically improved our advertising and marketing middle platform and providers for the actual property trade,” Wong stated within the launch. “We’re excited for different LeadingRE associates to benefit from what we’ve constructed up to now.”

Maxa Designs was reviewed by Inman earlier this yr, incomes 5 stars.

Email Craig Rowe


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